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Eloise Rosser
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Strong Brand Positioning Examples to Surpass Competitors

In times of a globalized economy and increasingly competitive markets, it is critical to establish a brand positioning, the place that the company wants to occupy in the hearts and minds of its target audience. Brand positioning is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand. In other words, your brand positioning strategy will tell the audience why they should choose your brand over the other competitors.  It’s comprised of the key qualities and values that are synonymous with your company. 

One of the most remembered market positioning examples are that of Tesla, even though they have expensive offers compared to their competitors, consumers would still choose tesla because of the quality of their vehicles. Also the famous and strong brand, Apple where the strength of their brand position has given them the privilege to innovate and join the progress and changes of the technology.

Even a small business can be successful with a strong brand positioning and strategies. Strong brands succeed because they resonate with a portion of their market better than anyone else, but they don’t have to be the only player in their market doing so. It's time to find a strategy room!