As an advertising method, SMS marketing reaches millions of people. Text messaging spans its effectivity across the generations, from Generation X to Generation Z.

Nowadays, business owners don't have a shortage of mass media channels to use. When it comes to communicating with target audiences, they have social media, email marketing, blog posts, websites, audio streaming, video production, etc. But there is one other promotional channel that is usually put into the back burner. And that's short messaging system.

Eduardo Garcia has participated in the advertising industry for many years, and he knows a thing or two about various media channels that businesses can use for maximizing their reach. Both popular and unpopular; both traditional and modern.

How to Use SMS Advertising to Reach Target Audiences briefly discusses how small business to enterprise-level business owners can utilize the power of the short messaging system to spread their brand message.

Both in advertising and marketing, the prime goal is to reach as many people as possible. And SMS or text messaging is one of the channels that some businesses overlook.

Garcia sheds some light on factual statistics, how to use marketing and advertising via SMS to your advantage, why you should use it, as well as the types of SMS advertising and marketing that you can use.

Think about it. How many times do you take out your phone to contact someone?

How to Use SMS Advertising to Reach Target Audiences gives us a closer look at how SMS marketing and advertising operates.